Targeting Hyper Local Customers with Paid Advertising

by Carrie Hill
Which platform is right for your Local PPC ads? In my years as a marketer for small businesses, I've found that most eliminate paid advertising as a legitimate channel - both because of cost and targeting. There's a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one o ...Read the full article