How Mountain Dew is experimenting with 360-degree video

PepsiCo’s marketers for its Mountain Dew brand aren’t getting carried away after seeing a 360-degree video campaign from earlier this year generate more click-throughs than some mobile video campaigns. Working with streetball star Grayson “The Professor” Boucher, Mountain Dew ran the #GotHandles campaign, a game that let fans try to complete a series of Boucher’s moves in virtual reality.Read the full article