Thanks to AR, discoverability has become even harder in the Apple App Store

Brands have long bemoaned the lack of discoverability in the Apple App Store. When Apple redesigned its app store in September as part of its iOS 11 update, the tech giant claimed the update would make discovering apps easier than ever. However, the app store’s new layout and Apple’s recent push into augmented reality have only made it more difficult for brands to get their app ...Read the full article