The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score

by Larry Kim
By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? Facebook sponsored posts with high engagement rates get assigned high Relevance Scores, which get rewarded by the Faceb ...Read the full article

It's a faaaaaake

Senator Vreenak declares a fake from Star Trek DS9 "In A Pale Moonlight"