Vice is bringing its brand content measurement tool to the UK

Vice wants to prove its branded content works globally. It is expanding its audience survey tool, Vice Voices, to new markets, starting with the U.K. in January 2018, with plans to open it to the rest of the world next year. In the last few months, the company has used the audience panel dozens of times to inform editorial and commercial content in the U.S., according to Vice.Read the full article