‘Horrified by the state of programmatic’: Overheard at Digiday’s data-driven media selling Hot Topic

Publishers gathered at Digiday’s Hot Topic event on data-driven media selling in London on Nov. 14 to discuss the state of data transparency, ad fraud, the future of first-price auctions and what data strategy will look like in a post-General Data Protection Regulation world. Here are some of the concerns they voiced at the event.Read the full article