How Voice Assistants Could Transform Local (Part II)

by Michael Boland
Voice assistants continue to evolve as a medium for local search, as I examined here last month. But what does it mean for local media players and startups? If consumers are increasingly searching with voice, how do you wedge your way into that conversation? It’s partly about platform choice. As examined last month, home assistants like Amazon Echo have a disproportionate share of attention.Read the full article