How to get the best visibility for your PPC ads in the run-up to Black Friday

In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off? To find out, search intelligence platform Adthena has analyzed the paid search landscape in the run-up to Black Friday 2017, indexing more than 15,000 ad ...Read the full article