Show, Don’t Sell: How to Use Empathic Marketing to Win More Business in 2018

I think today’s marketing is just a little too obsessed with data. Cue the gasps and snaps and oh no she didn’ts. At a recent networking even, I was talking to a marketer who’d just gotten married. Given her profession, she wasn’t surprised when her momentous life occasion triggered an onslaught of promos and offers.Read the full article