Amazon and Google now lead two key martech categories as vertical competition heats up

by Scott Brinker
A couple of weeks ago, I met with Stuart Williams and Seth Ulinski, analysts at TBR, who shared some of their latest digital marketing technology research with me. Many fascinating findings — including the stat that I shared at MarTech in Boston, that over 75% of enterprises now have an executive explicitly responsible for leading adoption of marketing technology.Read the full article