Unwrapping Barneys’ holiday social media strategy

In the holiday spirit, Barneys is attracting new Instagram followers with the promise of thousands of dollars in gift giveaways. Beginning today, the retailer is hosting a series of gift giveaways on its social media channels, with the hashtag “Barneys Unwrapped.” From December 4 to 9, Barneys will be giving away items from its holiday gift collection, including a pair of Guc ...Read the full article