Why You Want to Customize Google Analytics Channels (And How)

by Annie Cushing
I wrote a ridiculously thorough campaign tagging guide, followed by a companion channels guide. Why? Because campaign tagging and broken (or under-optimized) channels are a couple of the biggest culprits in the glut of really bad data I see when I do analytics audits. So in this post I’m going to dive deeper into how to customize your Google Analytics channels — and why it’s so important.Read the full article