Facebook Will Begin Testing Pre-Roll Ads

In a controversial move that counters Facebook CEO Mark Zuckerberg’s stance on pre-roll ads, Facebook will join the ranks of Hulu and Youtube and begin testing them at the beginning of videos. Previously, Facebook has only experimented with mid-roll ads but with the company’s advertising growth, soaring costs, and the inception of the ‘Watch’ video tab, they are re-thinking th ...Read the full article