5 Ways Influencer Marketing Drives Performance Across the Customer Lifecycle

by Lee Odden
Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned that social media is not a silo of communication, but mo ...Read the full article

British Airways safety video - director's cut

We hope you enjoy our new safety video, which we’ve created in collaboration with Comic Relief and some famous faces you’ll probably recognise. You’ll be able to see it on-board from 1 September 2017. Celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as Chabuddy G, for a coveted part in British Airways’ new safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.