Burger King is testing dynamic outdoor ads to drive store visits

Burger King is testing how its outdoor ads can be changed on the go to have the biggest sales impact. The fast-food restaurant is wading through analytics for 30 different ads created by Vizeum that ran on 100 billboards over the course of a week in October. Each billboard was near one of 13 Burger King restaurants across London, and the creative changed dynamically in respons ...Read the full article