GDPR will lead to a scramble to pass off liability to others

When it comes to the General Data Protection Regulation, it’s a dog-eat-dog world. For many in digital media, that will mean a giant game of hot potato, as clients want agencies to assume risks, while agencies insist publishers assume them, and publishers then do the same to tech vendors. It’s hard to blame everyone from running away from responsibility: Maximum fines of €20 m ...Read the full article