How to Ensure Your Brand Ambassadors Knock Your Next Campaign out of the Park

With a market that’s expected to reach $5 billion to $10 billion by 2020, the ambassador economy is officially here. It’s no surprise, considering that influencers have an incredible social reach few marketers can match. While plenty of brands recognize this, they often overlook an important challenge — creating a strategy for their ambassadors to deliver the same message at all times.Read the full article