Mobile viewability is here. Marketers, are you ready?

Meridith Miller, head of commercial partnerships, MoPub Every year is the year of “the next big thing” in ad tech, and for in-app viewability, 2017 was the year. In the past 12 months, measurement providers released accredited SDK support, open-source coalitions were instituted, global brands took a stand, and mobile publishers have since responded to marketers’ rallying cries.Read the full article