‘AR is the next internet’: Snapchat gets $1 mil. a day for branded lenses

by Yuyu Chen
Snapchat’s 3-D augmented reality lenses are the newest marketing ploy that allows people to put virtual avatars or Bitmojis in a real-life setting. Brands like Budweiser, BMW and this month, McDonald’s have tested this AR development. The AR lenses are not cheap — and Snapchat seems to be aggressively selling them to holding group agencies, claiming its AR technology is among ...Read the full article