How Car Throttle has grown e-commerce to 40 percent of its revenue

Auto enthusiast publisher Car Throttle has found an audience of car lovers willing to buy engine-scented candles and gearshift keychains. Like many publishers trying to reduce reliance on digital advertising revenue, the company has pushed hard into e-commerce. It seems to be paying off: E-commerce revenue now accounts for 40 percent of its total revenue, up from 5 percent in ...Read the full article