‘Data arbitrage is as big a problem as media arbitrage’: Confessions of a media exec

Arbitrage within programmatic trading has been under scrutiny for years, but other areas of digital trading are equally shady yet have dodged the spotlight: data arbitrage and murky attribution-modeling practices. Both are damaging for both publishers and advertisers. In the latest installment of Confessions, in which we exchange anonymity for honesty, we spoke to a digital me ...Read the full article