Snap, crackle and pop: Why Snapchat shows will fizzle in 2018

Television is a hits-driven business. And while Snap remains committed to creating a TV-like experience with its shows initiative for Snapchat Discover, the company still faces a near insurmountable task of not only offering content that large quantities of people want to watch, but also convincing its media partners that Snapchat Discover shows are a worthwhile, long-term investment.Read the full article