L’Oreal Europe CMO: I’ll pay more for quality

Reducing the money wasted on unprofitable media will be at the heart of L’Oréal’s advertising plans in 2018. There is still “a lot of waste” in the media the advertiser buys, admitted Stéphane Bérubé, L’Oréal’s CMO for Western Europe. But unlike Procter & Gamble, Unilever and other big advertisers, L’Oréal has no intention of slashing its spend online to weed out ineffective ads.Read the full article