Media and marketing are blurring more than ever

by Shareen Pathak
This year, automaker Kia has done campaigns ranging from an augmented reality event to a themed evening event in Los Angeles. It’s standard fare for any brand and its agency, but what made it notable to industry watchers was that it was The New York Times that did the work for them, via Fake Love, the agency it acquired and absorbed a year ago.Read the full article