News Feed FYI: Fighting Engagement Bait on Facebook

By Henry Silverman, Operations Integrity Specialist and Lin Huang, Engineer People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement ...Read the full article