Sponsored Content is Read More on Mobile

by Michael Levanduski
New data that was recently published from Pressboard found that sponsored content is read longer by people who are on mobile devices. Those on a desktop look at content for an average of 71 seconds, but on a mobile device, that goes up to 79 seconds. While this isn’t a huge difference, it is just one more advantage of focusing on mobile traffic as a marketer.Read the full article