‘We want to beat our chest more’: The New York Times plans to use subscriptions to sell advertising

by Lucia Moses
Like other media companies, The New York Times is recognizing that its survival depends on growth in a lot of areas, not just display advertising or subscriptions. The Times’ push to double digital revenue to $800 million by 2020 is built off a varied business model of agency work, subscriptions, ads and more.Read the full article