WTF is a customer data platform?

by Yuyu Chen
Most marketers are familiar with data management platforms and customer-relationship management platforms, but a new type of marketing tech company called the customer data platform has also gained traction from brands like Airbnb and Jet.com over the past year. At first glance, CDPs look very similar to CRMs and DMPs — they are all basically systems that store people’s data.Read the full article