Could Revamped Loyalty Programs Save the Retail Industry?

by Stephanie Miles
Predictions of dire times ahead for the brick-and-mortar retail industry are well known, but the solution to fending off e-commerce heavyweights isn’t as simple as slashing prices in a race to the bottom. As retailers grapple with finding ways to reinvent the real world shopping experience, some are revisiting their loyalty programs, which have gotten stale over the years.Read the full article