‘Tis the Season… to Benchmark Against Seasonal Trends

by Douglas Karr
For sites like my own, the holiday season could look quite depressing as I review analytics. Overall traffic is down along with organic traffic as my audience shifts to holiday mode and begins to put off efforts until after the New Year. It’s also a time when I have to reassure both myself and my clients that we’re performing well despite the negatives we see on month-over-mon ...Read the full article