Don’t Get Stuck in a Rut-Media Buyers, Shake Up Your Media Mix

Agency professionals and media buyers know the benefits of mastering a channel for their client’s campaigns. There are troves of agencies that specialize in paid search marketing and paid social media marketing—because it makes sense for them to do so. These are tried and true channels that are proven to bring them success, while also providing a good Return On Investment (RO ...Read the full article