The year in Snapchat advertising

Snapchat had a tough but busy year. After a disappointing earnings call in November, ad buyers continue to reserve Snapchat campaigns for the “experimental” portions of their budgets, a slim 10 to 20 percent. “While there are still a lot of strides that they have to work on as it relates to the performance marketing and direct-response side,” said Sherwin Su, social activation ...Read the full article

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