Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You

by Lee Odden
Social Commerce Takes Hold. A study by PwC reports that 78% of consumers are influenced by social media when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds say they would purchase items directly on Facebook, 27% on Instagram and 20% on Twitter.Read the full article

Digital Marketing News Roundup: December 29, 2017

This week: The influence of social media on purchasing decisions, top emails consumers want to read, the blockchain explosion and Facebook usage among teens.