Measure Marketing Impact with Google Attribution 360

Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI. However, even with an advanced analytics setup, companies are still coming face-to-face with the modern attribution dilemma. How? Well, take this example. Karen has browsed your website 4 times over the past 3 months looking for a new vacuum. Her first visit came through clicking a Paid Google Search Ad.Read the full article