Digiday Research: 72 percent of publishers have adopted server-to-server bidding

At the Digiday Programmatic Media Summit in November, we sat down with 78 industry leaders from across the country and discussed hot topics in the industry. Check out our earlier research on the state of the agency world here. You can also learn more about our upcoming events here. Top findings: Almost half of respondents, 47 percent, are moving key product functions in-ho ...Read the full article