Confessions of a retail exec: We use Amazon as a ‘dumping ground’

by Shareen Pathak
The growth of Amazon has meant brands now find themselves in a real predicament: If they don’t sell their wares on the site, they feel shut out. If they do, they’re subject to their customers essentially becoming Amazon customers. In this edition of Confessions, an exec at a fashion brand who has been selling on Amazon discussed dealing with the behemoth. Edited excerpts appear below.Read the full article