Facebook Brings Users to Local Sites, but the Rest Is Up to the Sites

by Tom Grubisich
I think the verdict is in: local news publishers do need Facebook, Google and other giant distribution platforms. But only to get the first part of the job done. Whether you’re a self-funded entrepreneurial pure-play publisher or a corporate chain of daily newspapers, you can’t, on your own, generate all the traffic that the platforms deliver to your site.Read the full article