Move over DMP, DSP and SSP, CDP is ad tech’s hot new acronym

by Yuyu Chen
If demand-side and supply-side platforms have found that venture capital funding is running dry, the reverse is true for customer data platforms, which tech executives and investors see as customer-relationship management platforms for business-to-consumer marketers. CDPs have gained momentum lately because they promise to offer a single view of a consumer across multiple devic ...Read the full article