Amazon to agencies: Alexa is the future, but we’re going slow on voice ads

by Yuyu Chen
Amazon invited an agency executive to learn Alexa’s product road map at the company’s Seattle headquarters last spring. The major themes from multiple meetings with Alexa product managers throughout the day were how Amazon could direct individuals to discover and further use Alexa skills through the conversational interface; and what a paid model for skills promotion should be, ...Read the full article