Clients are ‘running before walking’: Confessions of an agency exec on Amazon’s media business

Amazon already is a media giant with a $1 billion ad business. But brands are confused about Amazon’s slew of puzzling acronyms and struggle with navigating the Amazon ecosystem, even with an Amazon rep. For the latest installment in our Confessions series, in which we exchange anonymity for candor, Digiday spoke with an agency exec who is working with several brands to revamp ...Read the full article