‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge

If any brands haven’t already shifted their Facebook strategy entirely to paid, then they may have to soon. The social network is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers. Agencies believe brands will have to spend more on paid ads on Facebook in order to get the same ...Read the full article