Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls

With Facebook deprioritizing publishers’ content in its news feed again, publishers are casting about for other places to diversify their traffic, including Apple News. But so far, most of the benefits of that platform appear limited to news publishers. About 25 percent of the 4.5 million who read Michael Wolff’s buzzy New York magazine article about Donald Trump did so on Apple News.Read the full article