Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game

When someone tells you they need time to figure out who they are, bad news is on the way. That’s just as true in business as it is in romance. Identities are important because they help us set expectations. When there aren’t any consistent expectations, relationships end. Snapchat is not normally a place for heartbreak, but given its current identity crisis, it could be headed ...Read the full article