Doing keyword research is a vital part of your content SEO strategy, but can be a long and difficult process. It’s just not easy to get into the heads of your audience: what words and phrases could they be using? What is their intention when searching? Another important aspect to check is whether it’s realistic to try to rank for a certain keyword or keyphrase, especially if th ...Read the full article
Ask Yoast: Finding the best keyword strategy
A lot of factors are important when determining your keyword strategy: your competition, your goals, your audience... In this Ask Yoast, we'll look at the case of a business trying to reach a specific audience: what are things to keep in mind?