How Sales and Marketing Alignment Drives Better B2B Results on LinkedIn

by Douglas Karr
With the news of Facebook algorithm changes crushing the sharing of business data, I’ve just about given up on leveraging Facebook anymore for my B2B efforts – the exception being event marketing. I’ve also been ramping up my use of LinkedIn more and more for publishing content and I am seeing an uptick in the number of requests I’m getting for connections and engagements.Read the full article