Joining YouTube’s Ad Program is Becoming More Difficult

by Michael Levanduski
Advertisers have long been demanding greater transparency, and an increase in the ability to be sure that their ads won’t be displayed near undesirable content. This is a hard thing to accomplish, especially on a platform like YouTube where the content itself is generated by users, and it is impossible for YouTube to review each of the millions of minutes of video that are uploaded every day.Read the full article