Major Digital Ad Spend Pullback from Maker of Smirnoff, Baileys & Guinness

by Michael Levanduski
Diageo is a major alcoholic beverage company, which produces popular brands including Guinness, Baileys, and Smirnoff. They have just announced that they will be significantly reducing their investment into digital ad spend, largely because of complaints related to brand safety, ad fraud, and transparency.Read the full article