How Major Brands Are ‘Gamifying’ the Consumer Buying Experience

by Stephanie Miles
Gamification is more than just a buzzword. For marketers, it’s a tried-and-true tactic that triggers human emotions and uses feelings of happiness and excitement to encourage consumer spending. For the uninitiated, gamification is a way to use game-like elements in a marketing strategy. Get 10 stamps on a coffee card, and you win a free drink.Read the full article