How to Make Your Customers’ Brains Light Up, According to Science

by Joe Lazauskas
Contently cofounder Shane Snow has been called a lot of things in the press: “maverick,” “wunderkind,” “insanely addicting.” According to these people, he’s apparently the love child of John McCain, Mark Zuckerberg, and a bag of Doritos. But I’ll let you in on a secret: He’s actually just a huge geek.Read the full article

The Storytelling Edge (Book Trailer)

In their new book, content strategists Joe Lazauskas and Shane Snow reveal the timeless art and counterintuitive new science of storytelling. Readers will learn how to use stories to transform the way they build relationships—in business and in life.