Nike & Vans: Reshaping Custom Apparel

It’s clear to see that customized products are having a moment in today’s retail industry. Wherever you turn, it seems retailers are clamoring for opportunities to give their customers a hand in personalizing their purchases. For example, Monogramming is an add-on service that’s being increasingly offered by retailers like J. Crew, Madewell, Cuyana and West Elm.Read the full article